Looking Back At Our Rebranding

When looking back on our business growth journey, there are certain milestones that we recognize played a significant role in our progress so far. Having a great product isn't enough to be "successful." That is the bare minimum requirement. How the product is presented is critical to it's success. Fortunately for us, we stumbled into a highly skilled & experienced artist when we weren't even looking. We met our good friend, Mike, at a Tub Club event in 2023. At the time he was doing some website design & we asked him about doing some website work for us. During those discussions, he suggested we do a full rebrand. He never ended up doing the website for us (or it would be MUCH better than it currently is :) - we did this one ourselves. Our budget isn't endless afterall! But he did something MUCH more valuable for us! He gave our brand and labels a COMPLETE makeover! We wanted him to create some consistency among our various labels. He went about 30 notches further. I literally shed a tear or two leaving behind the animals that previously graced our bottles. It seemed most of our friends seemed a bit skeptical when they saw the changes. But we trusted Mike's expertise. AFterall he worked for some large brands and he was thinking bigger than we were allowing ourselves to. And am I so glad we did trust him! It crosses my mind regularly, how large of a role his rebranding has playing in our growth. They way our bottles look so good TOGETHER on a shelf, results in almost any retailer who sells our product, to sell multiple flavors. Mike saw that potential. I did not. We will always owe Mike our gratitude.